Focus Group Methodology

This was carried out via focus group methodology. Fundamentally, as the quote above presents, the methodology offers the researchers 'a way of listening to people and learning from them' (Morgan 1998: 9). Focus group methodology can be ...

Focus Group Methodology

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

More Books:

Focus Group Methodology
Language: en
Pages: 224
Authors: Pranee Liamputtong
Categories: Social Science
Type: BOOK - Published: 2011-03-11 - Publisher: SAGE

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will
Using Focus Groups in Research
Language: en
Pages: 104
Authors: Lia Litosseliti
Categories: Education
Type: BOOK - Published: 2003-12-01 - Publisher: A&C Black

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions*
Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 608
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to
Using Focus Groups in Research
Language: en
Pages: 104
Authors: Lia Litosseliti
Categories: Education
Type: BOOK - Published: 2003-12-01 - Publisher: A&C Black

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions*
Research Methods in Family Therapy
Language: en
Pages: 473
Authors: Douglas H. Sprenkle, Fred P. Piercy
Categories: Psychology
Type: BOOK - Published: 2005-06-01 - Publisher: Guilford Press

Fully revised and updated, the second edition of this widely adopted text and professional reference reflects significant recent changes in the landscape of family therapy research. Leading contributors provide the current knowledge needed to design strong qualitative, quantitative, and mixed-method studies; analyze the resulting data; and translate findings into improved