The Popular Anti Icon in American Sports

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports.

The Popular Anti Icon in American Sports

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.

More Books:

The Popular Anti-Icon in American Sports
Language: en
Pages: 401
Authors: Thomas Weik
Categories: Social Science
Type: BOOK - Published: 2018-01-04 - Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field -
Sport in a Changing World
Language: en
Pages: 14
Authors: Howard Nixon II
Categories: Social Science
Type: BOOK - Published: 2015-07-24 - Publisher: Routledge

This book shows how the dynamic interplay of a powerful "golden triangle" of sports, media, and business interests with social, cultural, economic, and political forces shapes sport in a changing world. This edition is a condensed and updated version of the first edition, with an emphasis on current social issues
American Icon
Language: en
Pages: 464
Authors: Teri Thompson, Nathaniel Vinton, Michael O'Keeffe, Christian Red
Categories: Sports & Recreation
Type: BOOK - Published: 2009-05-12 - Publisher: Knopf

It was an epic downfall. In twenty-four seasons pitcher Roger Clemens put together one of the greatest careers baseball has ever seen. Seven Cy Young Awards, two World Series championships, and 354 victories made him a lock for the Hall of Fame. But on December 13, 2007, the Mitchell Report
Sports Fans 2.0
Language: en
Pages: 212
Authors: David M. Sutera
Categories: Sports & Recreation
Type: BOOK - Published: 2013-04-25 - Publisher: Scarecrow Press

As of 2012, Twitter has over 100 million active users worldwide, and sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. In Sports Fans 2.0, David M. Sutera explores the increasingly participatory nature of contemporary sports
Sports in American Life
Language: en
Pages: 464
Authors: Richard O. Davies
Categories: History
Type: BOOK - Published: 2011-11-28 - Publisher: John Wiley & Sons

This new edition of Davies’ highly praised narrative of American sports history makes use of the very latest research and now includes updated and expanded coverage of major sporting events since 2006, extreme sports, and women in sports. Extensively revised throughout, with particular attention to making a leaner, more fast-paced